What is SEO
Lately, this has become a commonly used term – So what is it that makes SEO so important and how does it work?
SEO – meaning (stands for/ is the abbreviation of) search engine optimisation – it is a process that aims at growing the quality and quantity of website traffic. It does that by increasing the visibility of a website to the users of a search engine. – Hubspot
To understand how SEO works, we need to first understand the search engine’s algorithm – or how the search engine sorts, prioritizes, and displays search results.
The search engine bots are considering the following three aspects when making the decision:
DISCOVERY – How easy is your website to find?
RELEVANCE – Is it providing relevant information to the topic in question?
AUTHORITY – Is it a valid source of information?
Tips for improving your SEO results.
To be found by Google, you will need to increase your chances by having lots of high-quality content that is relevant to the topic you want to be known for.
This where the keywords play their part. You should consider doing a keyword research for your business to find out which keywords rank best. Then, you just need to make sure to include them in your text content.
If this feels a bit too complicated, there are a lot of creative agencies that can assist with that. Feel free to get in touch with us at MMR, if you have any questions about your SEO.
To be successful in ranking high on SERP (Search Engine Results Page) and increase your organic traffic – your website will need to have high authority.
This is measured by Authority Score, which is a number between one and 100. The higher the number, the higher the authority and ranking of your website.
This helps Google determine whether your website is a legitimate source of information that people turn for advice for, and refer to when advising their contacts.
For the SEO improvement – this can be done by increasing the number of backlinks to your website from other websites.
Backlinks and Topic clusters
A popular strategy for raising authority is to create topic clusters with the help of a pillar page and matching blog posts to support your website.
Blogging is a huge component of having success with SEO for your website.
Firstly, it is important to have an optimal word count and keywords in your content, so that Google can easily determine whether your website is relevant to the search results.
Secondly, it helps create a network of backlinks that all lead traffic to your website.
It is also great to use blog content as the destination from your social posts, etc.
Regardless – you should always strive to build authentic relationships with other companies and build up these links organically.
Measuring your success.
How to measure where your website is positioned in terms of SEO success, and how to predict the efforts required to get into top 10 in SERP.
There are SEO tools out there that you can use to measure your authority.
You can access your backlink profile, which is a full list of all the sites currently linking to your site. This also includes details of how and which pages they are linking to and the authority of these websites.
To determine your website’s SEO authority, you will need to check your link volume and quality.
Not all the backlinks are good, some of the links that may be coming from illegitimate sources, which may be considered toxic and can actually harm your ranking. These toxic links should be removed.
And yes – the goal is to get as many high-quality backlinks as possible from high-ranking domains and sites. You want your website to be recognised and referred to by legitimate sources to become legitimate for Google.
Some of the most well-known SEO tools are:
- MOZ
- Majestic
- SemRush
- Ahrefs
You can also check this for your competitor’s websites – this way, you will have a number to aim for in terms of how many backlinks you will need to be competitive.
Quick Conclusion:
RELEVANCE: how well your content matches certain search queries – to build relevance, you need to create high-quality, relevant content.
AUTHORITY: your ranking strength – to build authority, you need to build high-quality links, using relationships, polar pages, and blogs.
Clearly, this was just a small sneak- peek into the topic, if you would like to learn more about SEO, keywords, and best marketing strategies, contact us today!
